Classified Ad Writing TipsYour classified ad is the first contact between your home and a potential buyer. For this reason you want to have the best possible classified ad that contains all pertinent information and is directly to the point. There are three things that every classified home ad should include: 1) the price of the house, 2) the home’s location, and 3) descriptive qualities of the house, such as the number of bedrooms and bathrooms. These are the top three factors that people use in choosing the home that is best for them. Including these factors also makes for a direct ad that includes all the important information. PriceThe price is the most important aspect of your ad. If you are worried about placing your asking price in the ad -- don’t be. Most buyers know their range and you only want to attract genuine buyers. The price will draw in serious potential buyers who are looking within a certain price range and eliminates buyers who may not be qualified to buy your house and thus act as a built in screening process. If the price of the house is negotiable, insert the words “Financing Available,” or “Affordable Financing” in the ad. To potential buyers, this shows that you as a seller are making efforts to pre-qualify buyers and that they may be able to obtain great financing options. Be sure to mention the lender who is going to assist in the pre-qualification process (PineappleHut.com™). If you do not wish to include financing options that is perfectly okay; your ad can still be very effective without these terms. LocationIn addition to the price, your ad should also include the location of the home, either by stating the city or area. However, unless your home is located in a highly desirable area, do not be too specific. Being too specific might turn people away. Being a little vague can attract people to come and see the house, which is what you want. Descriptive QualitiesThe first qualities of your home that should be included in your ad are the number of bedrooms and bathrooms. Also include other desirable qualities such as a garage, back yard, fireplace, patio (people love outside living spaces), newly remodeled areas or custom or built-in areas. As with the location, you also want to leave a little to the imagination when it comes to the characteristics of your home. For example saying “close to schools” may be attractive to families with children but to other buyers it may say the neighborhood is noisy and traffic is bad during the school year. Often times people purchase homes with qualities they did not initially consider so make sure your ad is an attention-getter! Follow these tips and watch the offers roll in! Be sure to include: - Price
- Location
- Descriptive Qualities (Number of Bedrooms and Bathrooms)
Remember: - Be direct
- Be concise
- Be selective (in the qualities you mention)
Examples of well-written ads: $500,000 LA JOLLA, spacious 3 bedroom/ 2.5 bathroom townhouse, large kitchen, bright, garage, beautiful view, upgrades throughout. Affordable Financing. Call 555-1234, listing ID xxxxxx at PineappleHut.com $675,000 DOWNTOWN SAN DIEGO, 4 bedroom/3 bathroom home, newly remodeled kitchen and bathrooms, 2 fireplaces, large outside dining area and backyard, 3 car garage. Call 555-1111, listing ID xxxxxx at PineappleHut.com $399,000 MISSION VALLEY, 3 bedroom/2 bathroom house in quiet neighborhood, large living areas and bedrooms, lots of light, garage. Financing Available. Call 555-0116, listing ID xxxxxx at PineappleHut.com *Note Additional ideas: You could refer to the three things that people should include as the “Three P’s:” price, place and personality. |
My Products
